Living in California shaped my perspective on wellness, quality, and everyday choices. It was here that I discovered passion fruit and fell in love with its vibrant balance of sweet and tart.
As a mom, I wanted an organic, low-sugar soda with exceptional flavor I could feel good about sharing with my family — and when I couldn't find it, I decided to create it.
That idea became Passion Joy, founded in California in 2023 on one simple belief: better choices shouldn't feel like a compromise. Proudly made in the USA, what began with a love for one extraordinary fruit has grown into a mission to elevate the standard of soda while keeping the joy in every sip.

— Lena Zhuravsky, Founder